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40 Backlinks Sources for New Websites

Link Building is the most difficult part of SEO for many SEOS. Backlinks are still very important for the success of your own website. I have tried a lot of backlinks sources on my own websites. Every strategy has a different result.

Backlinks are still important if you want to rank your website on Google. There are a lot of strategies in the online field. Today I’m going to share more than 40 Backlinks Sources for New Websites for getting backlinks. But first of all, you have to learn why backlinks are important.

Importance of Backlinks for Google Ranking

Backlinks are still very important for ranking in Google. While that is on-page SEO is become more important, but backlinks bring still very, very much. This is also shown by analyzes of the top 10 in Google by Brian Dean.

And in many niches it is inevitable to build a strong backlink profile due to the tough competition, otherwise, you won’t even make it into the top 10. So you can’t really afford to neglect the backlink structure.

Which backlinks set?

Before I get to the specific backlink sources, here are a few basic tips.

When building backlinks manually, you should take care not to always set links to your own homepage. Although these links make up a large part of the overall link profile, a website also has backlinks to sub-pages and individual articles. Otherwise, it looks unnatural. You should therefore also aim for deep links on important pages.

In addition, you should pay attention to a relatively even backlink structure. So not only get a lot of backlinks once but every now and then some. Sometimes more, sometimes less is normal and okay.

Practical Tips for Better Link Building

Instead of always linking directly to your own website, you should also try the stacking method. You “chain” several backlink sources (external websites) and only link your website at the end.

In this way, the backlinks pass on their power one after the other, and in the end, the link to our website is ideally worth even more.

For example, you link from a business directory to your own online service profile and from there to your own free blog and from there to the actual target website. Multiple backlinks to previous websites in this chain are also possible. It is important here, however, that they all follow links.

The point is not to get so many weaker backlinks to the website itself, but rather fewer backlinks, which are then more valuable.

In general, you should pay attention to the following things when building a backlink:

  • The backlinks should come primarily from websites that are thematically relevant. So you should match the content of your own website.
  • Follow backlinks are of course better, but nofollow backlinks also belong in a normal backlink profile.
  • When building the backlink manually, it is particularly worthwhile to use websites with a lot of domain authority (trust by Google).
  • You shouldn’t overdo the following measures. A good mix does it.

Here are 40 Backlinks Sources for New Websites

Here is my list of over 40 backlinks sources for new websites. “Testing is above studying”. This saying also applies here.

Although you don’t have to implement all of these measures. Find some of them and start. You simply don’t do what you don’t feel comfortable with or what doesn’t fit with you.

Awarding an Award

If you already have a certain regular readership or a certain level of awareness in the niche, you could give out awards once a year. An SEO blog could give awards in the categories “Best SEO Software”, “Best SEO Articles” etc. In order to get as many backlinks as possible, you should involve the readers and let them submit nominations in the first step and allow a vote on the winner in the second step.

Buying Backlinks (Not Recommended but people are using it)

Buying backlinks is not affordable for everyone and is not recommended by Google. More specifically, it’s mostly a monthly rent. It can be worth it, especially if you make money with your own website, but you should be careful.

Evaluation / Testimonial

Do you use current products or services? Then you should think about writing a review. The companies are generally happy about the so-called testimonial and you can usually also enter a URL there. This technique is really good and most people are using it. Like Neil and Brian.

Blog Comments

Old, this method is certainly and it really does not bring much. But every now and then it is definitely worth leaving a good and worth reading comment. The blog operator is happy about that and you get a small backlink yourself.

Blog Parades

Parades Blog parades are also not so modern anymore, but still quite popular among bloggers. Whether you organize a blog parade yourself or take part in a blog parade, there are one or more backlinks in both cases.

Document Sharing Sites

Websites like slideshare.net or issuu.com allow PDFs or other documents to be made available online. There you can also enter links and provide another backlink.

Own Blogs and Websites

Anyone who already operates other websites or blogs can also link them very well. This should also happen appropriately and not be overdone, but then you can very easily get the first backlinks. But make sure that every website has a unique IP address.

Facebook Groups

Forums still exist, but many more people are now exchanging ideas in Facebook groups. You can find one or more groups on almost every topic. If you actively participate here, you can also incorporate a backlink if the opportunity arises. And of course, you can start your own group yourself. You can drive traffic from Facebook Groups.

Case Studies

Special insights are very well received by users. Those who reveal really unique and interesting information in such case studies can also count on backlinks. Brian Dean has featured a lot of case studies of others in his videos and in blog posts.


Even though social networks have become hugely important, there are still many forums. Good forums are often found, especially on special topics. Here you can actively participate and at least leave a backlink in your own profile. You have to be very careful in the discussions because every forum has strict rules.

Photo Websites

Are you taking photos for your website? Then photo websites are definitely a good way to upload them and get backlinks. However, you should definitely observe copyright law in order not to get an expensive warning.
Here are some Photo Sharing Sites

Answering questions Answering

Frequently asked questions on your own website is also a good way to get backlinks, because in social networks, Q&A websites or forums it is very easy to link the answer or other users do the same. Some big sites are available like Quora and Reddit.

Free Blog (Web 2.0)

In addition to your own website, you can set up other mini websites/blogs. There are some free blog hosts like Tumblr, WordPress.com or blogger.com. There you can quickly and easily create content and link from there to your own main website. You can also use such free blogs very well in the stacking described above.

Guest Post

Quite complex to write guest articles for other blogs. For this, they offer a very good opportunity to present your own know-how to completely different reader groups and also to receive a backlink. It is important to write high-quality articles.

You can find guest article opportunities if you search Google for “  Keyword + guest article” or “ Keyword + guest author”.

Mention Influencers in articles

Talking about others has always been a good idea to attract attention. For example, you could introduce the most important experts in your own niche, the top 10 websites on XY, or something similar. Of course, you should also inform these people that they have been named. Many then like to share and link the article, because who does not like to be called an expert.

Infographic Sharing

Also still interesting are infographics. If these are exciting and beautifully designed, they can bring some backlinks. But even here you have to put a lot of work into it. You can then share such infographics.

For example on social networks or on Pinterest and Co. If you use services such as visual.ly to create them, the infographics are usually also shown there with a link. Learn how to create free infographics.

Conducting Interviews

Conducting interviews with other people is not only a good way to provide interesting content, but it also often brings backlinks. The interviewee usually likes to link the interview article and also shares it on the social web.

Giving Interviews

If you already have a little more awareness in your own niche, you may also get interview requests. It is also very interesting. After all, you can certainly include 1-2 links to your own website in your own answers.

Write to Contacts

One thing that I enjoy doing is to use my existing contacts to build backlinks. To do this, I simply write to them in a friendly manner and ask if there is a way to set a backlink. If you have ever had contact with a person, it is usually much more promising. But that should be contacted who also have the opportunity to do so and who still owe a favor. 😉

Analyse Competitors

If you really want to rank fast on Google then follow your competitors because they are doing what Google wants to show the users. Copy your user’s strategy. This way you can get instant traffic and can rank your website easily. Follow this blog post (Learn Competitor Analysis)


Everyone just thinks about how they can prevail against the competition. Instead, you should also consider collaborations. Joint actions, cooperations at events or the like, shared content, and more lead to new backlinks and more attention. But you should look for someone here who is at eye level.


A linkbait is content that is so attention-grabbing that it brings in many backlinks. This can be something very controversial (a different opinion than most experts, for example) or it can be something very funny. In any case, it has to be so interesting that many share it on Facebook and Co. and set backlinks.

Link Exchange

A simple and quick way to get backlinks is link exchange. Two website operators exchange links for each other. On the other side, this should not be exaggerated and on the other side, it is better to trade around the corner. So if you have multiple websites, you should set the link from website A, but get the backlink to website B.

Business Directories

Directories are still very, very good for attracting attention. Top business directories are conceivable on all possible topics and should be used. In my experience, such articles simply get more backlinks and are shared more often. In addition, Google often ranks very well.

Not Linked Mentions

Not every mention of your own website (or company) is also provided with a link. Google supposedly registers such pure mentions, but a backlink is still better. Therefore, you should google your website or company name and write friendly to those websites that only mentioned you but did not link to them. That brings a few backlinks.

Online Service Profile

There are countless online services and most of them offer the possibility to include a URL in your own profile. Such options should be used since they are the most trustworthy websites and these backlinks offer a good basis.

Creating a Plugin or Theme (Not for Everyone)

If you can program, you have a good opportunity to get backlinks. Offering a free plugin or theme for download and asking for backlinks always brings new links. However, one should be aware that maintenance means a lot of effort.

Starting a Podcast

Today you can easily record and publish a podcast with a reasonably decent microphone. You can get backlinks not only from a podcast hoster but also in the many different podcast directories

Press Release

Releases Press is a good way to get simple backlinks. These are not particularly high-quality backlinks, but they also belong to a normal backlink profile. A tool like connektar.de makes it very easy to use this method.

Roundup posts

I have had very good experiences with roundup posts. Of course, these are somewhat more complex, but in many niches, other bloggers, website operators or experts are happy to contribute a little content. The result is very well received by many readers and brings backlinks.

Social Bookmarking

Social booming is no longer as important but it is a little bit effective. It will give some push to your website ranking. But make sure to create social links on High Domain Authority sites.

Social Networks Profile

A huge source of backlinks is the countless social networks. Facebook, YouTube, and Twitter, Instagram are the most popular here, but there are of course many more. Here you usually get nofollow backlinks, but they have a lot of trust and complement their own backlink profile very well. As part of the stacking method, social network backlinks can only be used if they offer to follow links.

Test / Quiz

Interactive elements are often very well received. A test or quiz is particularly popular and is often linked. There are a number of WordPress plugins for this, but of course, you can also program something yourself. It is even better if the results are interesting (entertaining) that the participants like to share and link.

Thematic Directories

Since backlinks should be thematically suitable, thematic directories are still worthwhile to get good backlinks. Of course, you can also use general directories like cylex.de, but it is even better to find a directory that only lists websites of your own branch. You just have to search for “ Keyword + Directory” on Google. Entries are often free of charge here.

Find Dead Backlinks (Broken Link Building)

The web is getting old. Many websites no longer exist or at least many links on the Internet are no longer correct, for example, because the URL has changed due to a software change. Therefore it is worthwhile to search very good ranking pages in your own niche for dead backlinks. For example, you can use browser add-ons such as

Broken Link Checker. Then write to the website operator, tell him the broken link, and give him an alternative (your own website or a suitable subpage).

Writing about Current News

You get a lot of attention with current news. If you write about something that is really new or that is moving the target group a lot, chances are very good that the article will be linked. In addition, you should, of course, share these news articles on all your own channels and possibly also register for Google News.

Asking for Backlinks

Generally, it is a good idea to simply ask the reader for a link. When the opportunity arises (for example, an article about a good cause) or with a free download, it is worth asking for a backlink. One or the other complies with the request.

Upload Videos

Why should you only use YouTube? There are also other platforms where you can upload your own videos. For example Vimeo.com. But you can also upload your own videos to Facebook and of course include links to them.

Web Directory

The manually maintained web directories are actually a relic of yesteryear, but there are still many of them. You should take a look at how well they are maintained, but then they offer the opportunity to get some very good backlinks.


Online competitions are usually associated with a prize. For example, many SEO contests are known, but the photo, design, and content competitions can also be found again and again. However, the prerequisite is that you already have a certain community that wants to actively participate.

Backlinks are important, but not Everything

The backlink sources mentioned are diverse and hardly any website will (can) use all possibilities. But the list shows that there are many ways to get backlinks.

Nevertheless, I would also like to point out again that one should not only deal with it. Great content forms the basic structure of a successful website. Communication with readers is also very important and should not be neglected. How difficult is it for you to build backlinks and what experiences have you had so far?

So I hope you will like the top 40 Backlinks Sources for New Websites, please don’t forget to share it on social media with your friends. Sharin is caring.

Hamza Hashim

I'm a Freelancer having skills in SEO and Social Media Marketing with over three years of experience in these fields. I have worked for many brands. I have helped businesses to gain higher visibility in search engines. I am familiar with carrying out SEO optimization practices from small to large companies.

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