Facebook marketing can seem hopeless, sometimes. It’s especially true with Facebook because its algorithm restricts organic reach. So anytime you post, there’s a high probability that your friends, your fans, your followers barely see anything that you’re posting.
But there must be a way to fix this. Well, there is. Today I’m going to share How To Get More Likes on Facebook. Follow my seven tips to know How To Get More Likes on Facebook.
1. Post Quality Content
The first tip I have for you and this one may seem obvious, but most people don’t do this, it’s posting quality information over quantity. It used to be on Facebook where if you keep posting more and more information, eventually your followers, your fans, they’ll like your content.
Now Facebook has adjusted their algorithm in which if you post content and your fans barely engage, the next time you post content, they’ll show it to a lot fewer people. In other words, you need to publish more quality information to bring up the number of fans that continually engage with your content so that way when you keep posting, more people are going to see your content.
Now, here’s a few tricks. You already know if you’re going to post quality over quantity, make sure it’s fantastic information. But when you go live on Facebook, they tend to show those videos more often then when you post a link to a website. So if you need a boost to overall engagement because you’ve posted a lot, you already have very little commitment, start doing live videos.
It’ll start bringing your page back to life. That way, when you share content from your website, and you’re driving them off Facebook, you’ll still get a lot of engagement. Another type of content that you could post that does well is memes. Anything that can create engagement, and when I mean commitment, I’m not talking about likes, I’m not talking about shares, and I’m talking about comments.
When you get more comments and engagement, your content is much more likely to go viral. When you go viral, you reach more people. When you do that with one of those memes, the next time again when you post an article that goes back to your website, Facebook will show it to more people who will help you get more likes and more shares as well.
2. Check Facebook Page Insight
The second thing that you need to do is keep looking at your Facebook Insights. I don’t know why people don’t do this, but Facebook provides you analytics. It shows you the type of people that liked your content, the time of the day you should be posting, the demographics.
It shows you every little thing. It’s been so helpful to me that now when I post on Facebook, to get the most engagement, I pick certain regions, specific languages to post my content in Versus showcasing it to everyone. Because then when I segment out my audience into these different buckets that Facebook Insights shares with me, I’m now able to share the content and ensure that whoever I share it with, they’re much more likely to engage, like, comment, and share. That way, I’m not burning my whole page.
What I mean by this is if you have a segment that’s not viewing your content, they’re not engaging with it, they’re not liking; they’re not sharing it, and you keep posting your content to everyone, well, what Facebook’s going to do is be like, whoa, whoa, a portion of the people don’t like the material that you’re posting.
So they’re just not going to show the content to them in the future, it’s going to affect the reach to everyone, including the people who do like your content regularly. And one thing that you can do to get the engagement up once you pick your segments is to go after top fans.
Facebook will put a badge to show you who your top fans are so you can do things to encourage people to become a top fan such as giving them an ebook or a course or something that you wouldn’t go to other people unless they’re a top fan. That’ll encourage more people to engage primarily in the segments of your audience that aren’t that active.
3. Engage with other Brands
The third thing you want to do, engage with different brands and influencers within your niche. Listen to these influencers. Look at their pages. See what people like there. See what their audience eats up. See what their audience hates. That should give you some ideas.
You also want to chime in on their page because that’ll also help get people back to your page which should get you more likes and shares as well. You also want to engage with the influencers on these pages because it creates a higher chance that they’ll come to your page and engage as well.
And in Facebook’s algorithm for what we’ve seen is when famous people engage, like, comment, it creates a whole network effect where way more people see it versus someone who has very few followers or fans. Now, when you’re networking with these influencers, you’ll find that a lot of them may ignore you, they may not want to network with you, they may not want to post on your page no matter what you do.
So consider inviting them for an interview and post that interview on your page in live time, right? So when you do a Livestream of an interview of you with another influencer, they’re much more likely to share it on their page, which helps as well. And that’s the easiest trick when you don’t have a big following, and you can’t get these influencers to build a partnership with you and help and participate on your page as well.
4. Optimize For Timing
The next tip I have for you is optimized for timing. Timing is everything. You can’t just post randomly. There are certain times where you’re going to get more engagement than at other times.
For example, I’ve noticed when I start posting around six, seven a.m. Pacific Center time, I get way more engagement than when I post in the afternoon. This isn’t just me coming up with this. This is all the data I’ve gathered through my Facebook Insights.
You also need to test different times, not only optimize for when people are online but even when there’s the least amount of content that’s being published in your space. So, for example, with me, I typically post at least one video on a Saturday. Why you’re probably asking?
Because during that Saturday, I found that my competitors barely post any content. Even though there are not as many people online at Facebook at that time, for my audience, what I found is, because there’s not a lot of content for my audience, they’re more likely to show my content to a lot of people. Some of the best shared and liked videos that I produce tend to be on Saturdays.
5. Engage with Followers
The next tip I have for you is engaging with your audience with tools like MobileMonkey. According to TechCrunch, 2.5 billion people use Messenger each month. Now, according to App Annie, the number one most popular downloaded app of all time is Facebook.
Can you guess what the second most popular app is? Facebook Messenger. My stats, 88% open rates and 56% click-through rates using Facebook Messenger through MobileMonkey. Now, here’s what I do that’s interesting. Most people use Messenger to go and blast out and get people back to their site. I do that, as well. But here’s the kicker and this has done so well for me, I’ll use Facebook Messenger to push people to my fan page and get them to like a post or a story that I just pushed out.
What I’ve found is that it creates so much more engagement. It reignites all my fans, and that content starts going more viral to my fan base, all the existing people who’ve already liked my page and already shown interest in the past — a simple hack. You take the content that you just posted on your fan page, and you send it out on Messenger.
So I’ll do that with my Saturday morning videos, and it just reignites it, and it says to Facebook, hey, Harold’s fans like this content. We should consider sending this out to everyone who liked Harold’s page even though they may not have engaged in the last 30, 60, or 90 days.
5. Provide Value
The sixth tip I have for you, be consistent and focus on providing value to your users. Don’t just post what you like. Post what your audience wants. This goes back to the idea of testing. There’s nothing wrong with posting something that fails. Sometimes you’ll fail, and that’s okay because that’s a test.
You’ll learn that hey, I shouldn’t post this kind of content in the future. Just make sure you don’t fail twice. So if you post something and people don’t like it, don’t keep posting the same thing over and over again.
I’ve learned how to get the most engagement not because hey someone’s told me how to do it or I’m smarter than anyone else because I’m not. It’s because I continually test and tweak and use the data that shows me what I should be doing and what I shouldn’t be doing if I want the most likes.
6. Encourage your Followers
And last but not least, the last tip I have for you is encouraged engagement. Now, what a lot of people do, and I used to do this was to ask for a comment. But that doesn’t work as well because Facebook knows that if you ask for a comment, you’re trying to manipulate their algorithm, but more so, you need to ask questions.
When you ask someone, “Hey leave a comment,” Facebook knows what you’re doing, and they don’t want people to leave yes or nos. They want people to leave detailed comments. So I’ll ask questions like hey, how has your Facebook reach on your fan page been over the last 12 months?
Have you seen growth, or have you seen a decline? That’s the example of a question. Now, I’m tailoring that into my article, it’s relevant, that’ll create more comments, and then when I get those comments, I engage back, and I respond to every single one of them.
When you do that, it’ll encourage people to come back again and then leave another comment. The more comments you get, the more likely more people are going to see it, the more likes and shares that you’re going to receive. And that’s what I do. When someone leaves a comment, I encourage one by leaving one as well.
And it’s a simple trick that I did with my blog back in the day that I still do. I do it on my YouTube Channel, and I do it on my Facebook page. I do it on Instagram, and I do it everywhere. If people care to leave a comment, you should care to engage back, and that’s what makes you go viral.
So I hope now you come to know How To Get More Likes on Facebook. Try these seven tips. Social media marketing is vital today if you want to engage with more and more peoples. Make sure you share this article, like it, tell other people about it. Leave a comment if you have any other questions, and I’ll help you answer them and stay tuned for the more fantastic blog post.