Search engine optimization is a hot topic in the world of digital marketing. It doesn’t matter if you’re new to SEO or an expert; there’s always something new to learn about this vast and ever-changing field. Essential Search Engine Optimization terminology can be hard to keep on top of with all of the different techniques being developed and updated constantly.

With search engine optimization becoming more and more competitive, it’s essential to know what the different terms mean. Especially If you’re a business owner, you know that SEO is an important part of running your website. That’s why we’ve compiled this list of Important SEO Terminology to Know.

Here you can find the most used terms in SEO and other related fields. For those who look for the first time in blogging and online marketing, it isn’t easy to find one’s way among all the technical words taken continuously up in causes in blogs like this.

Important SEO Terminology to Know

SEO terminology and jargon can seem like a foreign language, especially when you have no prior knowledge of it. More than 200 SEO terms are included in this glossary, which you will need to know in order to succeed in the SEO industry. This page is worth bookmarking for future use!

SEO Terminologies Starting with A

AMP: AMP is an online publishing format developed by Google as a competitor to Facebook’s Instant Articles. It is similar to HTML and is optimized for mobile web browsing. Using unique code, AMP-HTML is intended to help web pages load rapidly when clicked in the Google search results pages, though results have varied.

Algorithm: An algorithm (pronounced AL-go-rith-um) is a procedure or formula for solving a problem, based on conducting a sequence of specified actions. A computer program can be viewed as an elaborate algorithm.

In mathematics and computer science, an algorithm usually means a small procedure that solves a recurrent problem. It determines the rules that define the positioning of a page within the search results. There are a lot of Algorithms in Google.

Algorithm Change: Algorithmic changes are often unnoticed, but the impact of a major algorithmic change can usually be seen quite quickly. Though it sometimes takes weeks for an algorithm to completely roll out across all platforms

A lot of people don’t realize that algorithms exist in almost every facet our lives and we’re constantly being influenced by them without even realizing it. There’s so much more research needed on these silent power influencers because they might have some unintended consequences we haven’t considered yet. Algorithmic changes come in three forms:

  • Algorithm Update: The search engine is constantly changing the signals of its algorithm in order to provide a more customized experience.
  • Algorithm Refresh: The search engine re-runs an existing algorithm using the exact same signals as last time.
  • New Algorithm: The search engine is always looking for a way to improve the quality of their searches. Google has developed many new algorithms including Panda and Penguin, among others.

Anchor text: Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to, rather than the generic version. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through HTML code.

Alt attribute: The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text that is to be rendered when the element to which it is applied cannot be rendered. Also known as Alt Text.

Above the Fold: The Page Layout Algorithm is an algorithm developed by Google in 2012 to penalize websites that feature too many ads. The idea behind the design was for users who scroll down a website, they should not be bombarded with numerous advertisements in succession.

AJAX: Asynchronous JavaScript and XML is a type of programming that allows you to create dynamic web pages without having to reload. This means your webpage will change depending on the information sent from a server, which makes it more engaging for visitors.

Analytics: The more you know about data, the better you will be at making decisions. Data is a tool that we can use to make educated guesses and predictions in order to take action for our future success.

Also see: Google Analytics

Artificial Intelligence (AI): Computer science refers to the technique of programming computers to perform tasks that require human intelligence. An AI computer system functions like a digital brain that learns instead of following a set of programmed rules (like an algorithm). AI is also capable of making and implementing decisions without human intervention.

Authority: The importance of a website to the search engine is not measured by keywords alone. Search engines look at other signals, such as how long you spend on it and whether or not others link back to your site for determining rankings.

SEO Terminologies Starting with B

B2B: Business-to-Business is a long process that involves more expensive products, and professional decision-makers. You will need to be friendly with them during the buying cycle if you want your company to stand out from all of its competitors.

B2C: In B2C SEO, the buying cycle is typically shorter (though it still varies by industry), products and services are cheaper ($$$) than they are for business-to-business dealings. And consumers should be your audience.

Backlinks: A backlink for a given web resource is a link from some other website to that web resource. A web resource maybe a website, web page, our web directory. A backlink is a reference comparable to a citation.

Baidu: Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence, headquartered in Beijing’s Haidian District. It is one of the largest AI and Internet companies in the world.

Bing: Microsoft Bing is a web search engine owned and operated by the company. The service is based on Microsoft’s previous search engines: MSN Search, Windows Live Search, and later Live Search. The company offers a variety of search products, including web, video, image, and map searches.

Black Box: The man sits in front of a complex computer program, one that is poorly understood. The inputs and outputs can be observed but there’s no access to the process itself due to its confidential nature; he doesn’t know how it works or what will happen if he changes something.

For example, Google’s algorithm is a black box.

Black Hat SEO: Black Hat SEO is the process of manipulating search engine results to rank a website higher than its competitors. It’s an unethical practice that can potentially lead to disastrous consequences for businesses if they don’t take precautions against it. Black hat SEO consists of techniques designed with one goal: Google PageRank manipulation so your site ranks at or near the top spot in SERPS (search engine result pages).

Blog: In a publication, all the recent content will appear at the top of the list, sorted by date. Written by an individual or a group of contributors, the content reflects a person’s or company’s interests. Originally, blogs were called web logs or weblogs. The term was confusing due to the fact that “web log” can also refer to log files on a server. In order to avoid this confusion, the abbreviation “blog” was coined and became the standard term.

Bounce Rate: Bounce rate is the percentage of people who view one page on your website and then leave without going to other pages. It’s a statistic that can tell you if visitors are getting what they need from your site in just a single visit, or if potential customers might be confused about where to find certain information.

A high bounce rate may indicate an issue with either design or content quality while low rates could mean visitors have found everything they were looking for upfront; it all depends on how well you set up expectations before showing them anything else.

Bot: An Internet bot, web robot, robot or simply bot, is a software application that runs automated tasks over the Internet. Typically, bots perform tasks that are simple and repetitive, much faster than a person could.

See: Crawler, Googlebot

Branded Keyword: Users who enter exact matches, or variations, of specific company or brand names. The following examples of branded keywords include “zBlogging”, “SEJ”, and “”.

Breadcrumbs: Breadcrumbs are used by search engines to keep track of pages, so that they can rank the most relevant ones first and show them in order. Breadcrumbs allow people to retrace their steps through a website easily while also helping webmasters create navigational menus without having to worry about designing or coding any additional elements on each page for navigation purposes.

Bread crumbs serve as markers for webpages when being indexed by Google’s spiders; this allows us not only be able find where we’ve been but get back there with ease if need be as well.

Broken Link: A broken backlink is an incoming link pointing to an “error 404“ page of a target website. In the same way you can find your competitors’ broken pages that have a lot of backlinks and use it for your broken link building strategy.

A link that leads to a 404 not found. Typically, a link becomes broken when:

  • A website goes offline.
  • A webpage is removed without implementing a redirect.
  • The destination URL is changed without implementing a redirect.

Blogging: Blogging is the fastest growing form of media. It provides a space to share your own thoughts and insights, while also being able to learn from other likeminded individuals.

In today’s world of social networking and online publishing, blogging has become one way for companies or organizations with limited budgets an opportunity to market themselves on-line in order reach their target audience cheaply without professional assistance – it can be as simple as posting essays about what you love best.

SEO Terminologies Starting with C

Cache: Cache stores information like photos or videos so they don’t have to be reloaded when you visit them again and it can also reduce load times by up to 50%. It is a technology which stores web content to reduce page-loading times.

Cached Page: A cached page is a web page that has been saved by an internet user on their browser or search engine in order to allow the person access even when they are not connected. Search engines cache pages as well so people can still get them, no matter if there is something wrong with the website’s server and it cannot be accessed at all.

CDN: Content Delivery Network; a network of connected servers that allow faster transmission of content to users located in geographic areas far from the data center.

Canonical URL: A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the “canonical” or “preferred” version of a web page.

ccTLD: A company based in the Pakistan would have a domain like this:, where they use ccTLDs to represent their country of origin

A country-code top-level domain is required for any companies located outside the country who want to provide content or services on the Internet and it stands as an indicator that these are local sites with staff from either within just one particular region or many more than one other countries.

Click Bait: Clickbait is a text or thumbnail link that attracts attention, enticing users to follow the given link and read what it has. The headlined content of these links are typically sensationalized and misleading for readers as they may not provide them with accurate information about its contents.

Click-Through Rate (CTR): Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

CMS: A Content Management System is a system that manages the content on websites. You may have heard of platforms like WordPress, Joomla! or Drupal? These are all CMSs and this type of software gives us the ability to create any kind of website we want with relative ease.

Cloaking: Cloaking is a search engine optimization technique in which the content presented to the spider and user are different. The websites present their most relevant information for ranking purposes, but when someone clicks on it they receive some other version of what was seen by Googlebot or another automated crawler.

Cloaking is an SEO tactic that involves presenting two versions of your site – one optimized for spiders and bots (i.e., robots) like Google’s webcrawlers with text-based navigation links as well as images, videos etc.; while others will show up more humanized representations without these elements so viewers can easily read through articles at their own speed.

A “Content Management System” (CMS) is what allows you to do things such as edit your own site when it comes time for updating information, upload media files like images in order to make attractive posts, add blog entries about anything.

Co-Citation: Co-citation, similar to Bibliographic Coupling, measures semantic similarity of documents based on citations. The co-citation of two documents is defined as their frequent citation by other documents.

For instance, imagine Search Engine Journal and Search Engine Roundtable never linked to or mentioned each other. However, other websites and blogs would likely mention both SEJ and SER on lists of popular search engine news publications.

To see this in action, see: related: search engine journal

Spam Comments: Comment spam is a term referencing a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, wikis and online guestbooks.


There are two types of competition:

  • Direct Competitors: One of the most important aspects for any company is to be proactive in marketing their product. A good way to do this is by targeting customers that have similar needs and wants as you, whether they’re online or offline.
  • SEO Competitors: Companies that are competing in the same market might have different products or services, but they’re all trying to attract and retain customers. The way this company measures success is by utilizing their expert SEO skills as well as engaging with potential consumers on a personal level.

Content: The communication of information by means of words, images, videos, or sounds (or any combination thereof). The second most important ranking factor for Google (along with links). Content that is useful, informative, valuable, credible, unique, and engaging will be rewarded by search engines with better traffic and visibility.

Content is King: It is often used by conference speakers and authors of SEO (and digital marketing) publications. According to this definition, “content is king” usually means that your business, online presence, or SEO success is dependent on your content.

This phrase actually dates back to a Bill Gates essay, “Content is King”, published January 3, 1996.

Conversion: On a website, when a user completes a desired action. The following are examples of conversions:

  • Completing a purchase.
  • Adding items to a shopping cart.
  • Completing a form (e.g., requesting a demo, registering for a webinar/event).
  • Downloading premium content (e.g., ebook, whitepaper).
  • Subscribing to an email newsletter.
  • Video views.

Conversion Rate: The conversion rate is calculated by dividing the number of conversions by the number of visitors. A conversion rate of 25% can be calculated if a site receives 200 visitors and 50 sales during a month. You can refer to a conversion as any desired action that you want your customers to take.

Conversion Rate Optimization (CRO): Increasing the percentage of users who take a desired action on a website is known as conversion rate optimization (CRO). An action can include purchasing a product, adding it to the cart, signing up for a service, filling out a form, or clicking a link.

Correlation: It is the extent of a connection between two or more elements. Because algorithms are black boxes, they are often used in SEO research to infer relationships between variables. Keep in mind, however, that correlation causation.

Crawl Budget: The crawl budget is the number of pages Google will crawl on your site every day. There are some minor variations throughout the day, but overall, it is fairly stable. Your website might receive 6 crawls per day from Google, it might receive 5,000 crawls per day, even 4,000,000 crawls per day.

Recommended reading:

Crawl Error:

  • URLs that a search engine bot is unable to crawl.
  • URLs that return a status code error.

Crawler: “Crawler” is a generic term for any program (such as a robot or spider) that is used to automatically discover and scan websites by following links from one webpage to another. Google’s main crawler is called Googlebot. It is a program search engines use to crawl the web. Bots visit webpages to collect information and add or update a search engine’s index.

Crawling: It is a method to track and gather URLs to prepare for indexing. By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to. link, they bring back data about those web pages back to Google’s servers.

CSS: Cascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language such as HTML. CSS is a cornerstone technology of the World Wide Web, alongside HTML and JavaScript.

Customer Journey: Potential moments (or touchpoints) in which prospects are exposed to or engage with a brand. In each of these interactions, the prospect is ultimately persuaded, influenced, and converted to become a client, customer, or subscriber.

Customer journeys can vary greatly by business type and industry, but are typically divided into four main stages:

Awareness > Consideration > Decision > Retention

SEO Terminologies Starting with D

Data: To make informed decisions about SEO strategies and tactics, you need all the hard data that represents real customers – who, what, where, when, why, and how.

Dead-End Page: It is a webpage that links to no other webpages. So called because once you or your bot arrives on this page, there’s nowhere else for either of us to go but back the way we came from.

Deep Link:

  • A link pointing to any webpage other than the homepage.
  • A link pointing to content within a mobile app.

De-index: In Google’s search engine results, specifically its search index, when a website or webpage is permanently or temporarily removed. The Search Console includes a Remove URL tool for voluntary cases; however, some websites may be de-indexed as punishment for violating Google’s Webmaster Guidelines through manual action.

Also called: Delisting

Directory: This is a list of websites, usually broken down by relevant categories and maintained by humans. It is possible for inclusion to be free or to be paid for a directory. In the past, links from directories (e.g., DMOZ) were highly desired, leading to widespread abuse and a devaluing of this type of link building.

Also known as: Web Directory, Link Directory

Disavow: If your link profile includes a high number of spammy, artificial, or low-quality inbound links that may be harming your rankings – and don’t have the ability to get them removed for a legitimate reason (e.g., the link exists on a site you have no control over) – you can use Google’s Disavow Tool tool to tell Google to ignore those links.

Dofollow Backlink: Dofollow backlinks allows Google or whatever search engine is being used, to follow them and reach your website. Basically, these are links that will pass on the SEO benefits of the website where it is built from the hyperlinked website. This will improve its ranking position significantly in search engines.

Domain: A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. A website address typically ending in an extension like .com, .org, or .net.

For example: is the domain of this website.

Domain Authority: A domain authority score describes the relevance of a website for a particular subject area or industry. Search engine ranking is determined by domain authority, a rating developed by Moz. Through automated analysis algorithms, search engines evaluate domain authority and determine the ranking of the website based on its relevance.

Doorway Page: Websites designed for the purpose of manipulating search engine indexes are called ‘doorway pages’. Search engines index doorway pages as they add results for particular terms whilst redirecting visitors to a different page.

Duplicate Content: When a significant amount of content located on one webpage matches, or is incredibly similar to, content found elsewhere on the same website or on a different website.

Dwell Time: The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website. Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines.

SEO Terminologies Starting with E

Error 404: The HTTP 404, 404 Not Found, 404, Page Not Found, or Server Not Found error message is a Hypertext Transfer Protocol standard response code, in computer network communications, to indicate that the browser was able to communicate with a given server, but the server could not find what was requested.

E-commerce: (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.

Editorial Link: Editorial backlinks are links that are used naturally in the content of a website that has authority. Linking to other sites is often a part of content creation for webmasters.

For example, a webmaster may link to the website where a statistic was first published if they wish to mention it.

Engagement Metrics: Methods to measure how users are interact with webpages and content. Examples of engagement metrics include:

  • Click-through rate
  • Conversion rate
  • Bounce rate
  • Time on page/site
  • New vs. returning visitors
  • Frequency and recency
  • Dwell time

Entities: People, places, organizations, websites, events, groups, facts, and other things.

Also see: Knowledge Graph

External Link: External links are a hyperlinks that point at (target) any domain other than the domain the link exists on (source). External links have a greater impact on search engine rankings than internal links because they are valued by search engines as external votes of confidence/popularity in a web page.

SEO Terminologies Starting with F

Featured snippet: A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. An explanation will appear here (often in the form of a paragraph, list, table, or video), along with the publication date, page title, link to the source website, and URL.

Also known as: Position Zero

Findability: It is the ability to easily the content on a website that can be discovered, both internally (by users) and externally (by search engines).

Footer Links: Links that appear in the bottom section (or “footer) of a website.

SEO Terminologies Starting with G

Google: Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the big four Internet stocks along with Amazon, Facebook, and Apple.

Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

Google Bomb: The terms Google bombing and Googlewashing refer to the practice of causing a website to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. This was accomplished by having a large number of websites link to a certain webpage with specific anchor text to help it rank for that term.

For example, in 2003 President George W. Bush’s White House bio ranked number one on a search for “miserable failure.”

Googlebot: Googlebot is the web crawler software used by Google, which collects documents from the web to build a searchable index for the Google Search engine. This name is actually used to refer to two different types of web crawlers: a desktop crawler and a mobile crawler.

Google Dance: A term used starting in 2002 for the volatile period of time during which Google updated its search index, roughly every month.

Google Hummingbird: Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month.

Google Panda Algorithm: Google Panda is a major change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.

Google Penguin Algorithm: Initially released by Google on April 22, 2012, the algorithm has since been updated and refreshed several times. Its goal was to limit the visibility of overly-optimized sites, or sites that overused certain spammy tactics (for example, building low-quality links and keyword stuffing). Penguin was incorporated into Google’s core algorithms in 2016 as part of running in real-time.

Google Pigeon Update: Google Pigeon is the code name given to one of Google’s local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results.

Google RankBrain: In October 2015, Google officially introduced a major algorithm change, although it had been tested for months before that. RankBrain was one of Google’s most important ranking signals after human and machine learning. It was revealed in June 2016 that RankBrain is involved in every query and has an impact on search engine rankings.

Google Page Rank: PageRank is an algorithm used by Google Search to rank web pages in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.

Google Sandbox: The Sandbox effect is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.

Google Search Console: Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.

Google Trends: Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Google Webmaster Guidelines: Webmaster guidelines are guidelines that are set out by search engine providers such as Google or Bing. These regulations provide webmasters with guidance on how websites can be optimized so that they are optimally found by search engines.

Learn Webmaster Guidelines

Guest Blogging: “Guest blogging,” also known as “guest posting,” is the act of writing for another company’s website. A guest blogger for a similar blog in their industry generally works in the following way: Attract traffic to their own website. Linking to high-authority domains will increase their domain authority.

SEO Terminologies Starting with H

.Htaccess File: htaccess is a configuration file for use on web servers running the Apache Web Server software. htaccess files can be used to alter the configuration of the Apache Web Server software to enable/disable additional functionality and features that the Apache Web Server software has to offer.

H1 to H6 Headings: HTML tags that identify the headings, ie titles, and subtitles. Their number indicates a hierarchical level: h1 is the highest, h2 immediately below and so on up to h6, which is the lowest.

Head Term: A keyword with high search volume that is usually difficult to rank for on Google because of high competiton.

Also known as: Head Keyword, Short-Tail

Hidden Text: Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy. This technique is against Google’s Webmaster Guidelines and can result in a manual action.

For example, adding text that is:

  1. Too small to read
  2. The same color as the background
  3. Using CSS to push the text off-screen

Hilltop Algorithm: HITS is an algorithm developed by Google in 2003 that assigns an “expert” status to websites or webpages that have links to unaffiliated websites on the same topic as the webpage.

HITS Algorithm: A Hyperlink-Induced Topic Search is a link analysis algorithm that assesses a website’s value not just by its content or inbound links (authorities), but also by its outbound links (hubs).

HomePage: The default, or introductory webpage, of a website.

HTML: HTM stands for Hypertext Markup Language. For web pages and websites, HTML tags are specific code elements that can be used to improve SEO.

HTTP: The Hypertext Transfer Protocol is how data is transferred from a computer server to a web browser.

HTTPS: Hypertext Transfer Protocol Secure uses a Secure Sockets Layer (SSL) to encrypt data transferred between a website and web browser. HTTPS is a minor Google ranking factor.

Hub Page: A central authority (e.g., a page or article), dedicated to a specific topic (keyword), that is continuously updated and linked to, and that also refers to other topically-relevant web pages.

SEO Terminologies Starting with I

Indexing: It is a process where our server crawls through your website, fetches every page that it can find and stores a list of keywords that are found on your site in our database. These keywords are then used to find pages on your site when a user performs search operations.

Internal Linking: An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either “external” or “internal” depending on their target or destination.

Inbound Link: An inbound link is a link coming from another site to your own website. “Inbound” is generally used by the person receiving the link.

Index: The database search engines use to store and retrieve information gathered during the crawling process.

Indexability: How easily a search engine bot can understand and add a webpage to its index.

Indexed Page: A webpage that has been discovered by a crawler, has been added to a search engine index, and is eligible to appear in search results for relevant queries.

Information Architecture: How a website is organized and where various content and navigational elements are located on webpages.

Information Retrieval: The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user.

IP Address: An Internet Protocol Address. IP addresses can be:

  • Shared: Numerous websites share an address within one server or a group of servers (a.k.a., virtual hosting).
  • Dedicated: A website has its own address.

Neither will help you rank better; however, a dedicated IP address can increase site speed.

SEO Terminologies Starting with J

JavaScript (JS): A programming language that makes it possible to dynamically insert content, links, meta data, or other elements, on websites. JavaScript can potentially make it difficult for search engine bots to crawl and index webpages and increase the time it takes for webpage to load for users.

SEO Terminologies Starting with K

Keyword: The word, words, or phrase that an SEO professional or marketer targets for the purpose of matching and ranking for what users are searching for. The words used on webpages can help search engines determine which pages are the most relevant to show in organic results when a searcher enters a query. Keywords usually represent topics, ideas, or questions.

Also known as: Keyphrase

Keyword Cannibalization: A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP. This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well.

Keyword Density: How often a word or phrase appears within the content of a webpage. At best, this unproven concept is outdated, if ever really mattered to search engines. There is no ideal percentage that will help a webpage rank better.

Keyword Research: The process of discovering any relevant topics, subjects, and terms searchers enter into search engines, as well as the volume and competition level of those terms. This practice is made possible by a variety of free and paid tools.

Keyword Stuffing: Adding irrelevant keywords, or repeating keywords beyond what is natural, to a webpage in the hopes of increasing search rankings. This spam tactic is against Google’s Webmaster Guidelines and can result in a manual action.

Knowledge Graph: An entity database Google uses to surface facts and information on people, places, and things (a.k.a., entities) – and their connections – in a Knowledge Panel or carousel at the top of search results on relevant queries.

Knowledge Panel: A box that appears at the top of, or on the right rail (desktop only), of Page 1 of Google’s search results for relevant queries. This panel contains facts and information on people, places, and things, as well as links to related websites or Google searches.

KPI: Stands for key performance indicator. A measurement method businesses use to gauge whether marketing and business objectives, targets, and goals are being reached.

SSL Certificate:

SSL. Stands for “Secure Sockets Layer.” SSL is a secure protocol developed for sending information securely over the Internet. Many websites use SSL for secure areas of their sites, such as user account pages and online checkout. Usually, when you are asked to “log in” on a website, the resulting page is secured by SSL.

Structured Data:

Structured data is coded using in-page markup on the page that the information applies to. The structured data on the page should describe the content of that page.

You should not create blank or empty pages just to hold structured data; nor should you add structured data about information that is not visible to the user, even if the information is accurate. For more technical and quality guidelines, see the Structured data general guidelines.

Nofollow Backlink:

What is a nofollow backlink? Nofollow backlink does not pass the authority because the tag rel=” nofollow” in the HTML code of the website tells crawlers not to follow these backlinks. Google does not transfer the authority or anchor text across nofollow links.

User Experience:

User experience is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership.

Website Hosting:

A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored, on special computers called servers. The use of FTP lets you upload files from your local computer to your web server.

Search intent:

Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. Since people look for, process, and use search results differently based on their ultimate goal, understanding and optimizing for search intent is hugely important for SEO (and digital marketing in general).

Knowledge Graph:

The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.

Link juice:

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Local SEO:

Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

Markup Schema:

Schema markup, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content.

Meta Tag Description:

The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.


A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.

Website Optimization:

Search engine optimization (SEO), or website optimization, is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). … The more relevance the search engines determine your website has for a given search, the higher the website will rank.

Redirect 301:

The HTTP response status code 301 Moved Permanently is used for permanent URL redirection, meaning current links or records using the URL that the response is received for should be updated. The new URL should be provided in the Location field included with the response.

Off-Page SEO:

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

On-Page SEO:

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-Site SEO:

An area of ​​SEO that deals with all the general site settings, which allow better speed, performance, and security, as well as providing the basis for optimizing other more specific aspects as well.


Search Engine Result Page (search engine results page); the page showing the list of results obtained by performing a search in a search engine.

So above are some of the most Important SEO Terminology to Know that SEO’s used in their field. If I miss something, please let me know, and I hope you will like it so please don’t forget to share it with others.

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