Even today, a good Google ranking is the best way to get many visitors to your own website. But that’s not so easy and beginners in particular often find it difficult to find a new website. It is therefore important to know what Google attaches particular importance to and where you should not make any mistakes.
In this article, I’m going to show you 10 Most Important Ranking Factors in Google in my experience and give tips on how you can follow these ranking factors.
SEO is not an Exact Science
All the tips, instructions and recommendations for search engine optimization are not based on exact and 100% reliable information. Instead, all SEOs have experienced, do a lot of testing, and recognize patterns.
This means that SEO tips and information on ranking factors are always subjective. Google can’t be looked into the cards and with Rank Brain, the times of relatively clear rules for everyone and comprehensible updates are over anyway.
Nevertheless, factors have emerged in daily work that has shown positive effects on the ranking over time. The effect of this varies from project to project, but the following 10 Factors are still relatively uncontroversial among SEOs and help to bring your own website forward in Google.
Here are 10 Most Important Ranking Factors in Google
We already have what I think is the biggest single factor for a good ranking. Even if backlinks are said to be dead again and again, in practice it shows very well that good and thematically fitting backlinks are very important and still significantly advance a website in Google today.
It is important that you get backlinks from websites in particular, which are trusted by Google and which, if possible, also fit thematically to your own website. Of course, it also helps if you have a lot of backlinks, but it should always be a good mix of quantity and quality.
Every website operator knows from his own painful experience that it is not easy to get very good backlinks. If you want to learn how to create good and high-quality backlinks then I have shared some amazing guides already that you can also like.
- Get Free Traffic from your Competitors
- 5 Ways to Generate Free Website Traffic
- 7 Advanced Link Building Techniques
- Tiered Link Building Technique (Not Recommended but most people are using it)
- Create High Quality Backlinks
The domain is no longer as important as it used to be. Among other things, this is due to mobile use, where users often no longer see the domain at all. Nevertheless, it turns out that the domain as a factor can have a positive impact on the ranking.
For example, domain history is an important point. Of course, Google knows what used to be on the domain and has therefore built up a certain amount of trust or not. The age of a domain is also important. Of course, you can also rank well with new domains, but an old domain has a small bonus.
Last but not least, a keyword in a domain still works well, even when the great time of EMD (Exact Match Domain) is over.
What is often forgotten about the domain is brand building. With larger projects, in particular, the domain name can become a brand and become more well-known. Google now gives brands a lot of confidence in the rankings to fight spam.
Let’s get to my favorite topic. If it were up to me, I would spend the whole day writing articles, because that’s simply what I like to do most.
And Google knows that the bottom line is why people use the search engine. You want to find solutions and helpful content. They want their wishes and interests to be fulfilled.
However, these are very soft factors that a computer can only analyze to a limited extent. This is exactly why there are human quality guessers at Google who looks closely at the quality of content. In the end, it is a mixture of this human assessment (which by no means affects all content) and computer analysis.
In order to rank well, it is very important to create high-quality content that readers like. This includes that they are unique, easy to read and treat the topic comprehensively. Google is currently very open to content that deals with a topic in great detail.
I have had astonishingly good experiences with internal links recently. SEOs have long sworn by this method to particularly push individual content and thus ensure good Google rankings.
In this way, important pages can be brought to the attention of more readers and also highlighted for Google. However, you should also note that you do not create dead links that are perceived negatively.
Most websites have a handful of important pages that you would particularly like to see on Google. These pages should be linked more often from matching other pages and articles. This definitely brings a push upwards.
External links are also important. On my blog, for example, I found that good articles that also link to suitable and high-quality websites rank very well.
Keywords are a hot topic among experts. In the past, you only had to repeat the main keyword of an article enough times in the text to achieve good rankings for it. The days of keyword stuffing are over
Nowadays, you should no longer optimize purely for keywords, which is why keyword density is no longer helpful as the sole indicator. Nevertheless, the thematically suitable keywords must appear in the text. It will be very difficult for a search term to rank in Google if it does not appear in the text.
In view of the comprehensive topic orientation described above, it makes sense to use synonyms and related terms in addition to the targeted keywords. However, this happens almost automatically when you delve into a topic and look at it from all possible sides.
Keywords Remain Important
With all the artificial intelligence that Google is now using to calculate the rankings, keywords remain important. But you should get creative and use all the important words on a topic that the target group also uses. So here too it is important to think about a topic and write for the reader.
If you then also observe some on-page SEO rules, such as the integration of keywords in sub-headings, meta information, image URLs, etc., this works very well
Website Loading time
The loading time was also not unimportant in the past because many users simply do not want to wait that long on a website and prefer to jump off again. With the increasing use of mobile devices, charging time has become even more important as a ranking factor.
A small file size helps a lot to display your own websites quickly on mobile devices, but users also appreciate that on the desktop.
In addition to optimizing the website itself, the hosting should of course also be reliable and fast. Failures should never occur.
Fortunately, loading time optimization is no longer rocket science. For example, there are many WordPress plugins for loading time optimization that even laypeople can use without any problems.
Just do it fast
A website certainly doesn’t have to be perfect when it comes to loading time. Even though Google is now using this as a ranking factor, you can still see very slow websites in the lead. But it is a factor that, together with others, can make the difference.
Last but not least, visitors jump off when the loading times are too long, no matter how far ahead you get. So you should take care of it. There is an exception for HTTPS encryption, which you should definitely use today, even if it affects the loading time a little negatively.
Also a tool of SEOs for a long time, but still important, is the meta information of the individual pages and articles. Title and description are still important for Google.
The main keyword of the respective page should definitely be in the title, but this should also sound interesting. The same applies to the description, which also has a major impact on the click rate in Google. And of course, that’s exactly what Google measures.
You still get most of the visitors if you are among the top 3 search results in Google, but with an optimized click rate, e.g. with a Schema.org award, you can also tap many visitors below.
Do not Neglect Meta Information
One should take the time for the meta information in order to give Google positive signals and to stand out from the competition in the search results if possible. It helps a lot to look at the competition and learn from it.
Mobile Design/Responsive Design
Many websites now have more users on their smartphone than on the classic computer. Therefore, you should optimize your own website optimally for mobile use, because that is certainly one of the most important ranking factors. With new websites, you should even plan the mobile version first and use it as the main version.
This may be unusual for website operators because you are at the PC yourself and write your articles etc. But the use has changed so much that you should no longer infer yourself from others. The mobile internet is the future and is becoming even more important.
I have already written something about the good content above. In my experience, additional multimedia content has a very positive effect. If possible and sensible, you should not just publish text, but also record other media such as videos, photos, and audio.
There are very different users. While some still enjoy reading, others only watch videos or listen to podcasts. By providing suitable content for everyone, you lower the bounce rate and increase the length of stay. And Google also has more to analyze and evaluate.
Finally, a ranking factor that is already included in some of the other factors mentioned. The bounce rate, the length of stay, interactions with the website, return visits and more are evaluated by Google, among other things, using the Chrome browser.
It is therefore important to offer your visitors the best possible user experience. This starts with the right and useful content, of course, but goes far beyond that. Interaction, easy use, clarity and much more influence the user signals.
But social media mentions and the like can also have a positive effect, even if nobody knows exactly how important social media is for Google. It is clear, however, that if a website is very well received by Facebook and Co., the user signals will probably be positive otherwise.
In the shoes of the users
At the same time, it is very simple, but also very difficult to analyze and optimize this factor yourself. Actually, you only have to use your own website in the same way as the visitors in order to identify problems and make optimizations.
But at the same time, many website operators find it very difficult to view their own website objectively and to see it through the eyes of the users. That is why it is very important, among other things, to receive user feedback and learn from it.
As a tip, I would also recommend using other websites and analyzing what you like and what you don’t like there. You can then compare these findings with your own website.
Easy rankings easy?
Unfortunately, it’s not that easy. Observing the 10 Most Important Ranking Factors in Google mentioned helps to create a good website and increases the chances of good rankings. But they are not yet a guarantee.
If you simply cannot write, there is a better competition or the users are simply not interested in the topic, it will still be difficult. Therefore, you should always look at a website in its overall context.
Are you interested in the topic and are there enough others who are also interested in it? These are two important prerequisites for success. I keep dealing with many more here in my blog.
Therefore, I can only advise you to gain your own experience and thus to increase your own know-how. Then it is much easier to implement such tips correctly.