If you are a content creator, a blogger like me or you just love writing lines and contributing valuable content according to your niche with other people, you need to know the 7 most influential SEO metrics that will help you improve your SEO positioning and also It will allow you to correct those mistakes that no one ever told you you were making.
This article is created based on my experience in SEO and the most recurring problems that I presented when I started in the world of Digital Marketing. Stay so you can learn something new today!
Here are the Top 7 Most Influential SEO Metrics
This is one of the main metrics that will indicate the status of your website. This term reveals how much traffic and positioning your page has on Google.
In such a way that while the terms you use to position yourself increase, that is, words with which you will relate your website (I will explain later) the greater visibility you will have.
02 Indexing status
Web indexing refers to the methods that are included in the internet content index of a website. Perhaps at the moment, you have not understood anything of what we have just commented on, but I will explain it to you. When it comes to indexing your website, it indicates the time your page is displayed in search results.
For example: By entering my name Hamza Hashim in the Google search engine and the related URLs may appear. That is called indexing status, where the more content index URLs are on the internet, the better it will be for you.
03 Keyword Ranking
In this, you must have a certain order, since when creating your website and personal/commercial brand, it is essential to establish the words by which we want us to be known. Setting these keywords will help you improve your site ranking and of course, you will get more traffic.
To choose the right keywords for your SEO, Read some of these tips that I know will be very helpful:
- Take into account the market or niche to which you are heading and make a study of the most used and used words.
- Measure the frequency of searches to assess how recurring are the words related to your niche. For this, I recommend selecting keywords with a medium level so that you have the opportunity to position them yourself.
- Check the competition, this way you will know what is the most competitive keyword in the search engines.
04 Total and organic traffic
This is one of the metrics that take the sleep away from all of us who dedicate ourselves to creating content week after week since having traffic on our website is a very good indication that the content and strategies that are being applied, have liked to the audience. Trust me! There is no greater prize than that.
I recommend you measure this metric on a monthly or annual basis so that you can compare the growth you have had and choose whether it is appropriate to make another type of content or use it but change the strategy.
One of the things that also interest this metric is increasing organic traffic, which refers to all the searches that make your website directly in the search engine, in this case, Google.
05 External links
This metric is very important because we can focus it on the “popularity of your website for others” without a doubt, it will be reflected the maximum in your position and is in charge of measuring your quality vs. the quality ratio of the external links you attach.
I recommend that whenever you add external links you make it a complement to the valuable information you share and that above all you evaluate well what type of external links you are going to include, since Google when viewing suspicious websites that do not allow practices, you can be penalized.
06 Internal links
Expose your content in your same articles. At the beginning when I started to search in SEO I could understand the importance of writing new articles and also make known past articles, that way you can give the user a hip or ladder to continue investigating all your valuable information on your website and generate leads and traffic.
I recommend linking links that have to do with the topic you are sharing and writing. And also include them not how “Before you leave to come to read my new article” no, this cannot happen.
As you write, relate the words to the point that the user is not realizing that you are opening the possibility of continuing to browse and surf longer on your website, which will be very beneficial for you.
In this metric, you need to be objective and avoid publishing an article if you are aware of not having a good SEO, since that could be digging your own grave, and we need to avoid everything that is detrimental to your positioning.
Without a doubt, although there are tools that teach us to recognize whether we have good SEO or not, it is important to develop this metric from our logic and knowledge. If knowledge is scarce, then it’s time to learn how you can get free website traffic by using different methods (Click Here)
Tools to improve SEO
Google Analytics: Free Google tools where you will obtain statistics and data that will help you improve the positioning of your website.
Yoast SEO Plugin: This plugin will help you optimize your website in search engines without being an SEO expert (It is the one I currently use)
Pro ran Tracker: You will keep your performance updated to achieve better positioning.
Google Search Console: Search Console tools and reports that will help you measure the traffic and performance of your website.
After reading this post I know that you will run to optimize the SEO of your website because I have already explained the 7 most influential SEO metrics that will help you improve your web positioning.