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What is Pay Per Click and How It Works

Are you struggling to get more traffic to your website then let’s talk about Pay Per Click Ads (PPC) one of the best ways to attract visitors online. So in this article, we will cover what is pay per click and how it works and why you want to use it.

PPC stands for Pay Per Click and Pay Per Click Advertising is a method of online marketing. Where you can place ads in strategic places online and pay a fee only when the ad is clicked by a visitor. Hence the name pay per click. It’s a way to buy visits to your site rather than attracting them organically.

For example, if we look at a typical search results page on Google Yahoo or Bing the paid ads are up top and are usually labeled as set organic results are the ones underneath.

What is Pay Per Click and How It Works

On social media, the ads can appear as posts on feed banner ads on the side and then a variety of other firms. Facebook, Twitter, Instagram, YouTube, Quora, and even Pinterest have options for paid advertising on top of social media and search result pages you’ll notice ads placed in strategic places on all kinds of websites.

All over the internet, this is the world of Pay Per Click (PPC). Now every time a user clicks on any of these PPC ads the advertiser pays a specified fee this fee is called the Cost Per Click (CPC). For short if you’re considering doing paid advertising you might be wondering how much is the cost per click.

Well, the answer is it really depends it all depends on how much competition there is for space where you want to put your ad to put things into perspective. The average cost per click across industries in the US is between one and two dollars some are as cheap as a few pennies.

While others can cost more than $50 per click. Another key term you should know is CPM stands for cost per thousand impressions and applies to display in video ads only. As opposed to the cost per click where you pay based on how many times you’re out is actually clicked CPM is based on impressions.

Alone you’re literally buying the right to simply show your ad times regardless of how many times it’s clicked. So there you have it PPC, CPC, CPM. You’re already learning the lingo of pay per click advertising. So as PPC right for your business. Let’s talk about why PPC might be a great addition to your online strategy.

PPC is Extremely Targeted:

First pay per click advertising is extremely targeted. You can choose precisely who to show your ads to based on location keywords interests age gender language and even the type of device. So instead of wasting your money on mass marketing, you’re advertising your goods and services directly to the people who are most likely to be interested in what you have to offer.

Not only that you can even adjust your ads for people who have already visited your website. This type of PPC advertising is called retargeting. It is huge on average out of every hundred people that visit a website only two will convert into an actual customer that means 98% of initial traffic virtually ghosts race retargeting.

Lets businesses place ads that remind the folks who left to come back and check out the products and services they missed. This, in turn, helps businesses capture more of the 98% of people who didn’t convert. The first time third PPC advertising is pretty cost-effective.

After all the only time you pay a fee is when you’re out of actually clicked when you consider the fact that the top three advertising spots on a search results page get 46% of the clicks. The odds are really in your favor. You’re up there at the top of the list even above the top organic results.

Let’s say it costs you 15 bucks to earn that one-click but if the product you sell is $400 that’s really not a bad return on investment. Paid Advertising is also super trackable basically. This means you can monitor how well your ads are performing and adjust them accordingly.

If one isn’t giving you as many clicks as you’d like. You always know exactly which ads are actually driving sales and helping your business and which ones well aren’t. Flexibility comes hand-in-hand with PPC.

Last paid advertising is fast while ranking high in organic search results is important it takes time to get there but with PPC you can put a new ad up and start seeing results in a matter of days if not hours. So if you’re looking to immediately attract more traffic to your site and boost sales you may want to give PPC.

Some serious thought, in the end, the greatest benefit PPC has to offer is that it helps give your website the attention deserves from the people who will appreciate it most. If you have questions about paid advertising please leave a comment below and I will try my best to answer all your questions.

Hamza Hashim

I'm a Freelancer having skills in SEO and Social Media Marketing with over three years of experience in these fields. I have worked for many brands. I have helped businesses to gain higher visibility in search engines. I am familiar with carrying out SEO optimization practices from small to large companies.

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