What is SEO?

Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

When we perform a search, for example, in Google, we see a list of different results. Usually, we look at the first results. And if we want our business to appear in a good position, how do we get it? The answer is SEO. But the question is, What is SEO?

In this article, I will discover what the acronym SEO stands for. They come from the English “Search Engine Optimization” and could be translated as “Search engine optimization,” that is, their role is to position the different websites to ensure the user the best results, those that best suit their needs.

Therefore, it is the process of improving the visibility of a website, positioning it in the main search engines, understood how to google, yahoo, etc. SEO is a type of organic positioning; since it is not paid to appear in the best positions; it is achieved through tricks, strategies, and functional development of the site.

SEO has a branding value since users associate the excellent positioning of the website with the prestige of the brand, also being in a better place, generates a more significant number of visits.

What factors does SEO take into account?

SEO merges two elements, on the one hand, it takes into account how search engines work and on the other, how users search. It is imperative to optimize the website to facilitate the information contained on our website so that the search engines position us correctly. Therefore, investigate how users search our products or services in search engines is essential to obtain good results.

How do search engines work?

Understanding and understanding how search engines work is essential to be able to carry out a successful strategy. First, always keep in mind that search engines meet the information needs of users. The results are updated regularly using algorithms, which means that the positions can change.


If you search for “chocolate chip cookie recipes,” you don’t want to see web pages about truck tires. That’s why Google looks first-and-foremost for pages that are closely related to your keyword. However, Google doesn’t merely rank “the most relevant pages at the top.” That’s because there are thousands (or even millions) of relevant pages for every search term.

For example, the keyword “cookie recipes” brings up 349 million results in Google:

What is SEO

Who benefits SEO?

SEO offers different benefits and utilities. It is essential to understand that not all businesses use this tool with the same objective, and therefore the strategies will not be the same; there is no strict guideline to follow.

We must generate searches for the product or service that we offer, for example, if we have a very novel product, and therefore, nonexistent for our possible target audience; they will not be made, that is why we need to carry out marketing actions in advance. To know.

Therefore, we must avoid using the SEO tool as an independent strategy, that is, it must be integrated into our marketing plan. Achieving total cohesion of all our actions will ensure that we make the objectives set.

Why Is SEO Important?

In short: search is a BIG source of traffic. Here’s a breakdown of where most website traffic originates:

What is SEO

As you can see, nearly 60% of all traffic on the web starts with a Google search. And if you add together transport from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

Types of SEO:

Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes the purchase of paid placement.

In the Digital Marketing Industry, Search Engine Optimization (SEO) is the central part. There are mainly three types of SEO. White Hat SEO, Grey Hat SEO and Black Hat SEO (Negative SEO). You can find so many Introduction of Black Hat SEO on the internet, but I’m writing about the latest change and moreover new things in it.

White hat SEO techniques, on the other hand, adhere to Google Webmaster Guidelines but usually take longer and cost more to carry out. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time.

You’ll find most of the respected SEO and content marketing companies like Moz, Search Engine Journal, Search Engine Watch, Search Engine Land, Search Engine Roundtable, Backlinko, Neil Patel the SEM Post, Stone Temple, GSQI, and Philadelphia-area Seer Interactive and SEMRush all use and recommend white hat SEO tools and techniques.

Grey hat SEO falls somewhere in the middle as these tactics are not explicitly called out in Google’s Guidelines. You should be cautious about taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will not interfere negatively with your rankings. Google says:

Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The name “Black Hat” originated in Western movies to distinguish the “bad guys” from the “good guys,” who wore white hats (see white hat SEO).

There are two types of SEO

On-Page SEO

On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Off-Page SEO

Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Seo is not very difficult. If you have a passion, you can do anything. So if you have any question related to this topic, you can leave a comment I will respond to you as soon as possible.

So I hope you liked this information and if you liked this information so please don’t forget to share it because sharing is caring.

Hamza Hashim

I'm a Freelancer having skills in SEO and Social Media Marketing with over three years of experience in these fields. I have worked for many brands. I have helped businesses to gain higher visibility in search engines. I am familiar with carrying out SEO optimization practices from small to large companies.

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